CHARTER COMMUNICATIONS

Charter Communications launched Center Stage, a battle of the bands promotion in Missouri to encourage college students to subscribe to Charter Cable. Local bands competed for their chance to be the opening act for the culmination of the campaign, a live streaming concert featuring The Plain White T’s, Fitz and the Tantrums, and headliner Panic at the Disco. Various phases of the campaign encouraged people to get involved with the nominations, voting, and contests through social media, email, web advertising, and print collateral.