SILVER DINER<\/h1><\/div>After 20 years of operations, Silver Diner was faced with the challenge of evolving their brand. With declining sales, there was a need\u00a0to break away from the \u201cgreasy spoon\u201d perception while positioning the 20-unit chain of restaurants as healthier to a younger audience. With emphasis on fresh and local sourcing and updated traditional diner fare, the classic diner converted into the Next Generation Diner with a new identity, menu, and collateral style resulting in year over year positive same store sales and numerous accolades.<\/p>\n<\/div>
<\/div><\/div>Identity<\/h2><\/div>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2015\/11\/SD_Identity.jpg\")
<\/span><\/li><\/ul><\/div><\/div><\/div><\/div>Menu<\/h2><\/div>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2015\/11\/SD_Menu-2.jpg\")
<\/span><\/li><\/ul><\/div><\/div>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/01\/CSD.Menus_2007-1.jpg\")
<\/span><\/li>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/01\/CSD.Menus_2009-1.jpg\")
<\/span><\/li>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/01\/CSD.Menus_2010-1.jpg\")
<\/span><\/li>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/01\/CSD.Menus_2016-1.jpg\")
<\/span><\/li><\/ul><\/div><\/div><\/div><\/div>Direct Mail<\/h2><\/div>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2015\/11\/Direct_Mail.jpg\")
<\/span><\/li><\/ul><\/div><\/div><\/div><\/div>Website<\/h2><\/div>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/01\/SD_Website_2016.jpg\")
<\/span><\/a><\/li>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/01\/SD_Website_2016_3.jpg\")
<\/span><\/a><\/li>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/01\/SD_Website_2016_2.jpg\")
<\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div>Mobile Loyalty Program<\/h2><\/div>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/01\/CSD.Phones.jpg\")
<\/span><\/li><\/ul><\/div><\/div><\/div><\/div>Kid’s Loyalty Program<\/h2><\/div>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/02\/KidsClub.jpg\")
<\/span><\/li><\/ul><\/div><\/div><\/div><\/div>Mural Illustration<\/h2><\/div>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/02\/Mural_Panels.jpg\")
<\/span><\/li><\/ul><\/div><\/div>![](\"https:\/\/www.kauffmandesignco.com\/kdc\/wp-content\/uploads\/2017\/02\/SilverDiner_BallPark_Mural-scaled.jpg\")
<\/span><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1005,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-12185","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio\/12185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/comments?post=12185"}],"version-history":[{"count":5,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio\/12185\/revisions"}],"predecessor-version":[{"id":12623,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio\/12185\/revisions\/12623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/media\/1005"}],"wp:attachment":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/media?parent=12185"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/portfolio_category?post=12185"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/portfolio_skills?post=12185"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/portfolio_tags?post=12185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
After 20 years of operations, Silver Diner was faced with the challenge of evolving their brand. With declining sales, there was a need\u00a0to break away from the \u201cgreasy spoon\u201d perception while positioning the 20-unit chain of restaurants as healthier to a younger audience. With emphasis on fresh and local sourcing and updated traditional diner fare, the classic diner converted into the Next Generation Diner with a new identity, menu, and collateral style resulting in year over year positive same store sales and numerous accolades.<\/p>\n<\/div>
<\/div><\/div>Identity<\/h2><\/div>
Identity<\/h2><\/div>- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div>
Menu<\/h2><\/div>- <\/span><\/li><\/ul><\/div><\/div>
- <\/span><\/li>
- <\/span><\/li>
- <\/span><\/li>
- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div>
Direct Mail<\/h2><\/div>- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div>
Website<\/h2><\/div>- <\/span><\/a><\/li>
- <\/span><\/a><\/li>
- <\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div>
Mobile Loyalty Program<\/h2><\/div>- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div>
Kid’s Loyalty Program<\/h2><\/div>- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div>
Mural Illustration<\/h2><\/div>- <\/span><\/li><\/ul><\/div><\/div>
- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1005,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-12185","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio\/12185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/comments?post=12185"}],"version-history":[{"count":5,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio\/12185\/revisions"}],"predecessor-version":[{"id":12623,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio\/12185\/revisions\/12623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/media\/1005"}],"wp:attachment":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/media?parent=12185"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/portfolio_category?post=12185"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/portfolio_skills?post=12185"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/portfolio_tags?post=12185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div>
Menu<\/h2><\/div>
- <\/span><\/li><\/ul><\/div><\/div>
- <\/span><\/li><\/span><\/li><\/span><\/li><\/span><\/li><\/ul><\/div><\/div><\/div><\/div>
Direct Mail<\/h2><\/div>
- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div>
Website<\/h2><\/div>
- <\/span><\/a><\/li><\/span><\/a><\/li><\/span><\/a><\/li><\/ul><\/div><\/div><\/div><\/div>
Mobile Loyalty Program<\/h2><\/div>
- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div>
Kid’s Loyalty Program<\/h2><\/div>
- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div>
Mural Illustration<\/h2><\/div>
- <\/span><\/li><\/ul><\/div><\/div>
- <\/span><\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":1005,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"portfolio_category":[],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-12185","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio\/12185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/comments?post=12185"}],"version-history":[{"count":5,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio\/12185\/revisions"}],"predecessor-version":[{"id":12623,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/avada_portfolio\/12185\/revisions\/12623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/media\/1005"}],"wp:attachment":[{"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/media?parent=12185"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/portfolio_category?post=12185"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/portfolio_skills?post=12185"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/www.kauffmandesignco.com\/kdc\/wp-json\/wp\/v2\/portfolio_tags?post=12185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}