{"id":961,"date":"2015-11-20T17:11:28","date_gmt":"2015-11-20T17:11:28","guid":{"rendered":"http:\/\/www.kauffmandesignco.com\/wordpress\/?page_id=961"},"modified":"2024-10-08T15:29:48","modified_gmt":"2024-10-08T15:29:48","slug":"about","status":"publish","type":"page","link":"https:\/\/www.kauffmandesignco.com\/kdc\/about\/","title":{"rendered":"ABOUT"},"content":{"rendered":"

Kauffman Design Co. is a brand strategy, design and marketing communications studio with a focus on the restaurant and hospitality industry. We help our clients find a unique and consistent voice to tell their story and stand out in the crowded, rapidly evolving landscape.<\/h3><\/h3><\/div>
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GREG KAUFFMAN<\/h1><\/div>

Principal + Creative Director<\/h2><\/div>

Greg’s first experience with design came during high school when he entered a competition to create an ad for a local newspaper. Seeing this published kicked off his career. Upon earning his college degree, he relocated to the Greater Washington, DC area. In 1999, after working for multiple printers, in-house corporate design departments and marketing agencies, he founded Kauffman Design Co. \u00a0Now with over 25 years experience developing award winning branding solutions for a range of start-up and well-established clients, he continues to evolve his skill set, learn new media and design for new trade markets.\u00a0\u00a0Greg is a graduate of the State University of New York, College at Fredonia with a Bachelors of Fine Arts, Concentration in Graphic Design and has served on the executive board of the Upstate New York chapter of AIGA.<\/p>\n<\/div><\/div><\/div>

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CAPABILITIES<\/p><\/h1><\/div>

Kauffman Design Co. is a full-service design studio with a wide range of services, and with the support of our strategic partners, you have access to our entire network of talent. We analyze your goals, current trends, market research and brand alignment to deliver creative solutions focused on brand positioning and customer experience.<\/p>\n<\/div><\/div><\/div>

Strategy<\/h2>\n

Research<\/h6>\n
Brand Audit<\/h6>\n
Communications Audit<\/h6>\n
Creative Audit<\/h6>\n
Customer + Market Analysis<\/h6>\n
Brand Identity<\/h6>\n
Brand Positioning + Messaging<\/h6>\n<\/div>

Identity<\/h2>\n

Logo + Identity Design<\/h6>\n
Brand Development<\/h6>\n
Brand + Style Guidelines<\/h6>\n
Brand Management<\/h6>\n<\/div><\/div><\/div>

Print<\/h2>\n

Menu Development<\/h6>\n
Advertising<\/h6>\n
Annual Reports<\/h6>\n
Brochures<\/h6>\n
Stationery Packages<\/h6>\n
Magazines<\/h6>\n
Murals<\/h6>\n
Newsletters<\/h6>\n
Packaging<\/h6>\n
Point of Purchase<\/h6>\n
Signage<\/h6>\n
Exhibitions<\/h6>\n
Targeted Direct Mail<\/h6>\n<\/div><\/div><\/div>

Digital<\/h2>\n

Digital Menu Boards<\/h6>\n
Website Architecture<\/h6>\n
Website Design + Development<\/h6>\n
E-Marketing<\/h6>\n
E-Commerce<\/h6>\n
Social Media<\/h6>\n
Animation<\/h6>\n<\/div><\/div><\/div>
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SELECTED CLIENTS<\/p><\/h1><\/div><\/div><\/div>

Hospitality<\/h2>\n

Austin Grill<\/h6>\n
BD’s Mongolian BBQ<\/h6>\n
BJ’s Steakhouse<\/h6>\n
Erik’s DeliCafe<\/h6>\n
Happy Joes Pizza<\/h6>\n
Hyatt Regency<\/h6>\n
L & M Produce<\/h6>\n
Masala Wok<\/h6>\n
Metro Diner Cafe<\/h6>\n
Moe’s Southwest Grill<\/h6>\n
The Office Tap Room<\/h6>\n
Piattino<\/h6>\n
Restaurants Unlimited<\/h6>\n
RJ Gators<\/h6>\n
Roy Rogers<\/h6>\n
Randolph Diner<\/h6>\n
Silver Diner<\/h6>\n
Silver New American Brasserie<\/h6>\n
Sonoma Chicken<\/h6>\n
Villa Enterprises<\/h6>\n
Zebb’s Deluxe Grill & Bar<\/h6>\n<\/div><\/div><\/div>

Communications<\/h2>\n

ESPN<\/h6>\n
Charter Communications<\/h6>\n
Comcast<\/h6>\n
Fox Sports<\/h6>\n
TTC<\/h6>\n
Univision<\/h6>\n

Retail<\/h2>\n

Adidas<\/h6>\n
Boston Retail<\/h6>\n
Butter Pat Industries<\/h6>\n
Dunlop Tires<\/h6>\n
YETI<\/h6>\n

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Corporate<\/h2>\n

Affiliated Computer Services<\/h6>\n
BRAVO! Events by Design<\/h6>\n
Business Software Alliance<\/h6>\n
Geoprofessional Business Association<\/h6>\n
Liebeck Morris<\/h6>\n
The Meltzer Group<\/h6>\n
Moog<\/h6>\n
OnBrand Media<\/h6>\n
Tacom<\/h6>\n
University of Maryland<\/h6>\n
The Washington Center<\/h6>\n<\/div><\/div><\/div>

Non-Profit<\/h2>\n

AARP<\/h6>\n
Advisory Council on Historic Preservation<\/h6>\n
Bring On Your Dreams<\/h6>\n
Flour City Beer Appreciation Association<\/h6>\n
House of Mercy<\/h6>\n
Jewish Council for the Aging<\/h6>\n
Jewish Community Relations Council<\/h6>\n
Muscular Dystrophy Association<\/h6>\n
National Japanese American Memorial Foundation<\/h6>\n
OneVoice<\/h6>\n
Social Welfare Action Alliance<\/h6>\n

Cultural<\/h2>\n

The National Italian American Foundation<\/h6>\n
Ukrainian Arts Foundation of Greater Rochester<\/h6>\n
Ukrainian National Womens League of America<\/h6>\n<\/div><\/div><\/div>
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